Growth Marketing Lead

at Countingup

London, England, United Kingdom

About Countingup

At Countingup, we’re committed to making it easier to run a small business. We believe that the self-employed should have a simpler way to manage their business. Our solution frees them from financial admin, saves time and money while helping them stay organised with the business insights and tools they need to succeed.

We're a venture-backed fin-tech with ambitious growth plans. Countingup is the leading UK business current account for the self-employed. We’ve helped over 60,000 businesses save time and money with automated accounting and tax.

The Role

Reporting into the Head of Marketing, the Growth Marketing Lead will be responsible for new customer acquisition across channels including paid search, paid social, Google App campaigns, comparison sites, affiliates, direct mail, and SEO. You’ll be a key contributor to the growth goals of the company, owning the budget and management of these channels and working with the wider team to support new products, features and campaigns.

Key Responsibilities

Create and execute the marketing strategy across our Acquisition channels to drive new customers at an efficient CAC
Build a high-performing Acquisition marketing function, fostering a culture of innovation and continuous improvement.
Budget and media mix management across paid search, paid social, Google app campaigns, affiliates, comparison sites and more.
Champion a data driven and experimental growth culture using data to find optimisation opportunities and improve the efficiency of our campaigns
Continuously look for new growth opportunities and prioritise based on potential impact.
Collaborate with internal and external creative teams to brief and deliver high performing ad creative.
Responsible for hands on channel management of some ad platforms and agency management for others.

Qualifications and experience:

Extensive hands-on experience in channel management
Excellent analytical skills, using data to report on success and provide actionable insights and recommendations
Experience managing budgets across multiple channels while responding to the market and external factors.
A great communicator, comfortable with presenting strategy and data to all levels of the business, including the senior management team
A goal-oriented mindset, comfortable with working towards targets for acquisition and spend
You understand data and you are systematic with testing, learning and running experiments with statistical rigour
Appsflyer or other mobile app analytics platform experience is a plus

About you:

You know best practice and trends in digital marketing, particularly paid search, paid social, video, mobile, app measurement and understand how to build and convert a digital audience
You champion data and analytics and are interested in turning data into actionable insights
You’re commercially focused and understand how to deliver impact to business goals
You’re detail-oriented and can successfully manage multiple projects simultaneously
You thrive in a fast-paced, constantly evolving environment
You’re a proactive team player, willing to step outside of your job description if necessary

Behavioural competencies:

We’re a sociable bunch, and we enjoy each other’s company, so it’s important that you’re a great fit for our company culture. These are some of the things we look for:

Take pride in the work you do and everything you get involved with
Strong written and verbal communication skills to articulate business and customer problems clearly
Think independently and not afraid of suggesting new ideas
Ambition combined with an appetite to learn and improve
A healthy amount of curiosity for the unknown with a growth mindset
Respectful, honest and a kind team player

What will you get in return?

You’ll be challenged whilst being fully supported by a great team from which you can learn
Exposure to every area of the business. You’ll be encouraged to get involved and make an impact on ways of working
A transparent and open company culture where employees are consulted on company decisions and direction
Competitive salary
Share options after 6 months probation
Up to 8% pension scheme
26 days holiday (plus UK public holidays) with an option to buy or sell up to 5 more days
Hybrid working (2 days per week in our Central London office)
High-spec equipment when you start

Countingup are an equal opportunities employer and no terminology in this Job Description is designed to discriminate on grounds of gender, race, colour, religion, creed, disability, age, sex or sexual orientation or any other class protected by applicable law.